The content on YouTube is getting immensely popular and has become the go-to option for a wide variety of things. We have educational content, entertainment channels and how-to videos on any topic you can think of. Making a career out of YouTube videos is no longer taboo and slowly becoming financially feasible. As a platform, Google is coming up with more and more ways to monetize videos on YouTube to support the creators. In Q2 of 2021, YouTube paid more to their creators and partners than ever before in their 14-year long history since launching the YouTube Partner Program (YPP). With the launch of YouTube’s newly launched Shorts Fund, here are the top 10 ways to monetize on YouTube for artists and creators.
YouTube Shorts Fund
The newly launched YouTube Shorts Fund is a $100M pool of money distributed in 2021-22. Every month, YouTube will reach out to thousands of creators who make YouTube Shorts and are eligible for payment out of this fund. The payment you get can from this ranges anywhere between $100 to $10,000 and is currently spread over 121 countries.
Google AdSense Ads on YouTube is one of the core and oldest ways from which creators make money out of their YouTube channel. The majority of the revenue of any YouTuber usually comes from the Ads on their video. It is one of the most common and easiest ways to monetize on YouTube. However, there are a lot of conditions on AdSense which you have to fulfil and only after that you’ll be able to partner with Google AdSense.
YouTube Premium Membership
YouTube Premium is a paid subscription plan under which users can enjoy exclusive benefits such as ad-free content, background playback, premium access to the YouTube Music app and more. The majority of revenue that YouTube makes from its premium subscriptions goes towards paying the YouTube creators.
Some creators on YouTube may have a membership option for their channel. Under this, you can purchase a monthly membership plan at prices set by the creator in order to enjoy exclusive content and perks. This content will only be visible to the members of that particular channel. It is a direct way of showing support to your favourite creators and a simple way to monetize YouTube once you have a good fan base.
Super Chat on Live Streams
When you are watching live streams on YouTube or even a video that’s premiering, you have an option to Super Chat. It refers to making a payment of as low as Rs 40 to send your message to the creator in a highlighted manner in order to stand out from the normal live chat. Many creators read Super Chats during live streams and if you’re lucky, you can get a shoutout for the same. As a creator on YouTube, all you need to do is turn on this feature so that fans can send you a Super Chat during such events.
Another way of showing monetary support to creators during live streams and premieres is via Super Stickers. This is another one of the ways to monetize on YouTube wherein fans can purchase a fun sticker in exchange for a payment that makes them stand out from the crowd.
If you missed a live stream or a premiere video, you can still show support to your creators through Super Thanks even after the video has been uploaded. For making such a payment, fans will get the option to drop a highlighted comment on the video to which creators can respond. Like a Super Chat, this too stands out from the crowd.
The merch shelf on YouTube allows creators to showcase their official branded merch right on their YouTube video page. YouTube allows creators to choose from 30 different retailers globally for selling their official channel merchandise. However, this requires a lot of capital, hence you should only look into this after you have got a decent amount of subscribers.
This is a special feature for music artists on YouTube for fans to directly know about upcoming concert dates and purchase tickets. With one simple click, you can directly get redirected to YouTube’s ticketing partner sites and purchase tickets.
YouTube BrandConnect, previously known as FameBit, is specifically designed for creators and brands to create branded content that is engaging as well as effective. It helps them in creating genuine branded content that is based on market research and nourished with industry expertise; to create content that’s best for fans and the brands too.
So, these were the top 10 ways to monetize on YouTube. Stay tuned to TechBurner for more interesting content!