With 50 5G cities starting in China, all the OEMs are in a race to compete. Fierce competition in the market has forced themselves to go against each other aggressively. Everyone is in search of the first primary bite of the 5G market share. Huawei, Vivo, Samsung, and Xiaomi have all launched 5G mobile phones in 2019. In doing so, they are trying to occupy the commanding heights of the 5G market share growing exponentially. Most of these are “domestic” mobile phone brands, showing that domestic 5G mobile phones are the main force in the current market. Among these brands, the Vivo is the one flourishing and catching the eye. According to the latest data released by IDC, the shipment of Vivo 5G mobile phone ranked first, with a market share of more than 50%.
Table of Content
- 1 Vivo Claiming 54% 5G market share:
- 2 Vivo iQoo Pro 5G- Highest Selling 5G device:
- 3 Vivo Nex 3 5G- The 5G king:
- 4 Vivo’s journey and key strategies for dominating the 5G market share:
- 5 Vivo-Samsung Partnership- Vivo to use Exynos?
- 6 The 5G era is coming:
- 7 Follow TechBurner Team on social media handles to get the latest updates:
According to the “IDC China Smartphone Market Monthly Tracking Report”, as of September, the total shipment of 5G mobile phones was about 485,000. Among them, Vivo occupies half of the 5G mobile phone market, and it’s market share has reached 54.3%. Such a huge market in the emerging days of new future technology shows that Vivo absolutely wants the best profit squeezed out of the market. Barely, the runner ups have only 50% of what Vivo has achieved with Samsung and Huawei ranking 2nd and 3rd respectively with 29% and 9.5%.
Vivo iQoo Pro 5G- Highest Selling 5G device:
Vivo’s key in the 5G revolution was the iQoo Pro 5g which is a smartphone launched approx Rs. 45,000/- (4000 yuan). The Vivo iQoo Pro 5G brought sensation in the market with this killer pricing and 5G. Needless to say, the rest of the specs are maxed out too!
- 5G network of the three major operators in China
- Snapdragon 855 Plus
- UFS 3.0
- 44W flash charging
Thus, the iQoo Pro 5G became the key for Vivo in the 5G revolution and gained a huge chunk of 5G market share by being the most sold 5G smartphone now! Although, the device didn’t turn up in India, but is praised by common media houses and reviewers.
Vivo Nex 3 5G- The 5G king:
On the high end, Vivo introduced the NEX 3 5G. In addition to the powerful configuration, the most attractive thing is the super high value of NEX 3 5G. NEX 3 5G uses a waterfall screen with a curvature close to 90° with a record-breaking screen-to-body-ratio reaching 99.6%, which surprised everyone. The combination of iQOO Pro 5G and NEX 3 5G not only meets the expectations for a huge block of users keeping in mind that the upper midrange segment is very strong in China as compared to India but also doubles the profit for Vivo.
Vivo’s product strategy this year is indeed very strong, but to get the 5G mobile phone market share first, you need 5G technology support.
- Before the 5G era, Vivo started laying out 5G communication equipment.
- 7 5G R&D centers across the globe.
- More than 2000 5G patents.
- More than 2800 5G solution submission to 3GPP.
Vivo-Samsung Partnership- Vivo to use Exynos?
Some netizens found that Vivo officially released a poster on the official Weibo network. The theme of the poster is “To create a core”. In simple terms, Vivo and Samsung are going for a meeting to bring a dual-5G AI processor. The reason why Vivo entered the chip field is to create better 5G solutions customized for the targetted audience. Also, Samsung will benefit from the Vivo’s 5G market share by supplying chips not only to the Samsung users but also to that huge audience of Vivo. Some of the expected features we can see in the future are dual-mode 5G, AI performance-enhancing 5G new processors. Not to mention, the Samsung and Vivo collaboration will grab good industry attention. Inevitably, this implies that more and more firms will join Vivo in the R&D department for 5G.
The 5G era is coming:
Good product strategy and deep accumulation of 5G technology have made Vivo capable of grabbing a 54% 5G market share. Vivo iQoo Pro 5G version and NEX 3 5G are still the best models money can buy of 5G smartphones. Undoubtedly, sales are still rising, and the 5G market share of Vivo may be further expanded. At the same time, we would love to see how the other OEMs tackle the Vivo situation in the 5G era.
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