Recently, Amazon has introduced its new service called Alexa Custom Assistant. Alexa Custom Assistant will allow businesses to create their own assistant to help their customers. With help of Alexa Custom Assistant, companies will be able to improve their user experience. This feature is kind of similar to the Google Stock android.
As of now, the Alexa Custom Assistant will only be available in few countries such as Canada, U.K., France, Austria, Ireland, Germany, Spain, United States, India, Australia, New Zealand, Mexico, Japan, and Brazil. The Alexa Custom Assistant is specially designed for automakers i.e. vehicle manufacturing industry. For instance, users can use it while driving, as they use Google Assistant in their smartphones.